We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
Posts By: Kirti
What negative keyword lists to create in Google Ads?
Negative keyword lists make it easy to add a group of negative keywords to several campaigns without having to manually do so. Understanding how to group comparable negative terms together becomes critical in this situation.
[UPDATE] Ad Schedule For Amazon Ads Now Supports Display Campaign
Two years back, we launched the Ad Scheduling feature for Amazon Ads that helped advertisers create dayparting for their campaigns.
How to download negative keywords from Google Ads?
Negative Keywords are those keywords that are irrelevant to your business either because they are not performing well or because they do not cater to your business offering.
How To Bulk Upload Location in Google Ads?
With location targeting, advertisers can trim down their audience to the ones relevant to their business and their product offering. Here in this post, we discuss how you can save time uploading multiple locations to one or multiple campaigns.
