Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
Posts By: Kirti
PPCChat | B2B Paid Search Strategies & Nuances | Feb 6, 2018
This week’s PPCChat session was hosted by Natalie Barreda and the discussion was about paid search tactics for B2B, generating traffic for your business, targeting your audience, remarketing strategy for B2B advertising and more.
Weekly PPC News – Exact Match Close Variants Shows Delayed Growth, New Bing Ads Audience Segmentation and more
AdWords updated its overview page with new insight cards, Bing Ads announced adding Audience Segmentation, how exact match close variants showed delayed growth by Q3 2017, planning your eCommerce promotions with Ad customizers and more in this week’s PPC News recap
Monthly Roundup | Top PPC Posts – January, 2018
Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Learn about how the exact match close variant update Google started showing results, Bing Ads simultaneously expanding exact match close variant to other markets, Merkle releasing its Q4, 2017 Digital Marketing Report and more news covered… Read more »
Bidding on Branded Keywords in PPC
Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
