Bing Ads now lets you label your campaign, ad groups or ads, Google app campaigns to discontinue from November, DSA now available for pilot run to US advertisers, Google updating GDN to support brand safety guidelines after major boycott earlier this year and more news in this week’s PPC News recap
Posts By: Kirti
How To Find Duplicate Keywords In Adwords?
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
How To Increase Keyword Impressions In Google Ads?
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
Weekly PPC News – AdWords Updates Mobile Extension Display, Keyword Cannibalization and more
AdWords will update how the structured snippets, callouts and sitelinks will be displayed, learn about using DSA campaign for your lead generation strategy, new features and reporting introduced by Facebook, revive your underperfroming PPC account with some useful strategies and more in this week’s PPC News recap.
Using Tracking Template In Google Ads
The tracking template in Google Ads helps you track the source of the ad clicks. The template allows you to specify the URL parameters that give you information about the device, network. keyword etc. that drove the click.
