Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads… Read more »
Posts Categorized: Google Ads Tips
Broad Match Negative Keywords: All You Need To Know
When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
How Google Ads ‘Ad Schedule’ can help you in winning big
As the name suggests, with ad schedule PPC advertisers can choose to show their ads on the select day(s) or hour(s). When your ad is served is just as important as the message it conveys. Ad Schedule assists you in scheduling your ads at the appropriate time.
Update to the Responsive Search Ads Ad Customizer
If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
Google Ads gives “Limit Exceeded” Error while creating RSA
Responsive Search Ads has already become the default ad format for your search ads since February 2021. This ad format offers advertisers with the option to add multiple assets. But with that multitude comes a limit, assigned to the number of RSAs per ad group. We will address that in this post.
