Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
Posts Categorized: Google Ads Tips
How Many Keywords Should You Use For Your PPC Campaign?
Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Why Might An Advertiser Bid On Branded Keywords?
Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
How to optimize negative keywords?
Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.
Where All Can You Add The Tracking Template in Google Ads?
Tracking template helps you identify valuable information of the clicks received on your ad. By specifying the URL parameters in the template, you can get information about the device, network, keyword, placement etc.
