Negative keywords is a powerful way to control your ppc campaign performance. We have handpicked few posts that discuss the importance of negative keywords in the current times. Let’s have a look!
Posts Categorized: Google Ads Tips
Merkle | Q1 2021 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for the first quarter of 2021. After an unusual holiday season, in 2021, consumers showed continued interest in e-commerce. Travel continued to show improvements and much more. We have penned down some of the key findings from the report in this post.
Google Ads Benchmark Report by Tinuiti | Q1 2021 | Key Highlights
Tinuiti’s Google Ads Benchmark Report for Q1, 2021 gives insights across paid search, Shopping, YouTube, and Discovery. Due to pandemic, CPC, and click growth both were suffering in March last year, but took a jump this year relative to Q4, driving on the strongest spend growth of the last ten quarters. Here are some of… Read more »
What Are Custom Parameters In Google Ads & How To Set It Up?
When someone clicks your ad, Google Ads parameters help you track and keep a record of the traffic source. Custom Parameter is one of those parameters. So we will be learning more about this parameter in this article.
How To Monitor Your PPC Competitors?
We have updated this post. To keep this content aligned with the latest PPC practices, tools, and competitive analysis approaches, we recommend referring to our newer and more relevant guide: PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
