For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
Posts Categorized: Google Ads Tips
A Year in Review: Google Ads Strategies That Defined 2024
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.
Google’s Proposed Final Judgment: Addressing Antitrust Concerns
In response to the court’s ruling that some of its agreements violated Section 2 of the Sherman Act, Google has submitted a Proposed Final Judgment (PFJ) to address the issues raised. While Google respectfully disagrees with the liability determination, it acknowledges the need for adjustments to ensure compliance with antitrust laws.
Antitrust Ruling on Google: Key Transparency Measures for Advertisers Explained
The recent antitrust ruling in the U.S. vs. Google case has introduced groundbreaking measures to address monopolistic practices in the search text advertising market. Central to the judgment are provisions aimed at enhancing transparency, reducing switching costs for advertisers, and fostering fair competition.
Google Ads for Amazon Products: Ad Copies & Ad Extensions
This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.
