[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ] Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect… Read more »
Posts Categorized: Google Ads Tips
Why Business Should Use AMP Landing Pages?
With 20% of conversions falling as a result of slow loading landing pages, Google has sought a solution to offer customers with a positive landing page experience. Introduced first for Google search results in the year 2016, AMP (Accelerated Mobile Page) was recently announced to soon be available for search text ads.
[Transcript] SEM Insider Insights – Mobile Strategy For SEM Pros with Aaron Levy
In the second series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Aaron Levy where they discussed about paid search strategy that SEM professional can put to practice for mobile-first world. To listen to the podcast click here.
Phrase Match vs Broad Match – Difference Between These Keyword Match Types
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
[Transcript] SEM Insider Insight – The Importance of Ad Testing With Brad Geddes
Last month, Brad Geddes, Co-founder, AdAlysis led a discussion with host Frances Donegan-Ryan during the podcast series presented by Bing Ads. The topic of discussion was understanding the importance of ad testing. To listen to the podcast click here.
