Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.
Posts Categorized: Google Ads Tips
How To Run A/B Testing with AdWords Experiments – Step-by-Step Guide
It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you to conduct split testing to test your changes while keeping… Read more »
Using Target CPA Smart Bidding Strategy To Support Lead Generation
Your bids determines the amount you are willing to pay for a click on your ad, impression of your ad or conversions from your ad. Depending on what your business objective is and what you want your ads to do helps you decide where you should bid.
How to Set Up Target CPA Smart Bidding For Your Google Ads Campaign?
Target CPA bidding strategy lets you set your bid to drive more conversions from your campaign. Based on historical data of your conversions, Google Ads determines through its algorithm which click is a prospect and which not. Accordingly the bids are tweaked to show your ad for instances with higher probability to convert.
How To View Your Keyword’s Close Variants in AdWords?
In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »
