Advertisers vie to get the clicks that translate into valuable conversions. To optimize your ads for conversions, tracking the source of clicks or conversion is of great help. Google lets you set up tracking parameters in your URL to determine the source with what they call ValueTrack Parameters.
Posts Categorized: Google Ads Tips
Old vs New AdWords Exact Match Keywords – What Will Change?
2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
Review Your Landing Page Experience & Improve Quality Score
Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.
AdWords ‘Expanded Text Ads’ Excel Ad Template
Update on 26th December, 2018 – The Expanded Text Ads template now supports the 3rd headline and 2nd description, as per changes announced this year. Standard Ads is a thing of the past now. Expanded Text Ads is the new ad format that offers more real estate to advertisers. The transition phase is over… Read more »
[Transcript] Bing Ads API Quarterly Call – January 2017
The recent Bing Ads Quarterly API Call was held in the month of January. The team made a series of improvements and updates that have or will soon be launched in the Bing’s API interface. Some of the announcements made were around Ad Extension Scheduling, In market and custom audiences, price extension, multi-account management and more.
