PPC campaigns use a mix of keyword match types to leave no opportunity in tapping the right search query. But is it resulting in triggering the right ad at the right cost and delivering results.
Posts Categorized: Google Ads Tips
Using Text Messages To Generate More Leads For Your Business
Statistics show that about 4.2 billion people are texting worldwide and about 97% of American adults use their smartphones for texting purpose. It is apparent that text messages are looked up as a convenient medium to strike a conversation.
Google Ads Search Campaign Checklist
While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
Brand Safety with Negative Keywords in AdWords Search Campaigns
We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
Key Highlights From Merkle Q2, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 2, this week. We elaborate some of the key findings from the report in this post.
