With customers using varied platforms to access information, advertisers are using this as an opportunity to reach out to them with their message wherever they are. However, simultaneously it becomes crucial to ascertain which is the source of traffic that is driving results? Knowing so, helps tailor your message as per the device type or invest… Read more »
Posts Categorized: Google Ads Tips
[Transcript] Display: Reaching the People You Want Where They Are
Susan Wenogard, Partner Search Engine Marketing, Five Mills Inc., lead an interesting session during the SLCSEM Digital Marketing Conference where she discussed about Display Ads, Audiences targeting for display ads, Gmail ads and gave insights that sure will help advertisers see the results they desire from their Display campaigns.
Key Things To Keep In Mind With Expanded Text Ads
Expanded Text Ads announcement was met with speculation of whether it will help business excel or not. Though the answer is still underway, advertisers have been investing their time in generating the desired output from the new format.
Weekly PPC News – Bing Ads Expanded Text Ads and AdWords Message Extension globally available
Expanded Text Ads is still the talk of the town along with the burgeoning (recently launched) Message Extensions. Are you making use of these features this holiday season? Expert insights around this and many other more interesting topics covered in this week’s PPC recap.
Why Quality Score is An Essential Component of PPC Audit?
An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.
