Importance of Bid Adjustments for a Successful AdWords Campaign

Posted by & filed under Google Ads Tips.

AdWords is a flexible platform where marketers can time and then make changes to optimize their campaign performance. Bid Adjustment is one of such feature that helps businesses meet that objective. You might have been managing bids at campaign, ad group or keyword level, but with bid adjustments you can set bids according to where your… Read more »

Digital Marketing Q3 Report by Merkle|RKG

Posted by & filed under Google Ads Tips.

The Digital Marketing Report by Q3 shares some great insights on organic search, display advertising, impact of ad blocking in iOS 9, mobile traffic, evaluate performance of Yahoo Gemini. You can view the entire report by downloading it here.

Paid Search Is The Critical Source To Drive Traffic In Travel Industry

Posted by & filed under Google Ads Tips.

The organic search result is witnessing less real estate as Google AdWords and other Google products such as Shopping, Google+, location, maps etc.are  pushing down the organic results down the page and down the screen. Brands relying on SEO to drive traffic must be rethinking of a more aggressive strategy than a dormant one.

How Cross Device Conversion is Counted in Google Ads?

Posted by & filed under Google Ads Tips.

With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for… Read more »