Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries.
Posts Categorized: Google Ads Tips
5 Things to Learn from Brad Geddes’ AMA
Everyone wants to hear from Brad Geddes. And it came as no shocker that the ‘Ask Me Anything’ reddit session was flooded with questions asking for his expert opinion. For those few who don’t know, Brad is the author of Advanced Google AdWords and founder of AdAlysis and CertifiedKnowledge.org.
Comparing Negative Keywords – Google vs Bing
The role of negative keywords is indispensable. It filters unwanted traffic, unwanted clicks and thus, you save on your ad spend. Irrespective of which paid SERP you are using for running your ads, you would not want to invest unwisely. So whether be it AdWords, Bing, Baidu, etc. adding negative keyword is definitely a must-job.
How To Create Shared Negative Keyword List In AdWords?
Negative Keywords Lists reduces the effort of individually assigning keywords to multiple campaigns. Not only do you get to save time but you can also manage your account more efficiently as a result. The vicious web of campaign negatives is solved with lists that can be easily created if you have categorized your negative keywords properly…. Read more »
Weekly PPC News – Analyzing Google Shopping Search Partners Data
From updates by Google about Google Play search ads, improved Dynamic Search Ads and seamless Google Merchant Center to informative articles on improving quality score using Bing Ads Intelligence and useful excel tips, this edition covers all the articles that grabbed attention the last week.