Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.
Posts Categorized: Google Ads Tips
Weekly PPC News – How Google AdWords Fought Bad Ads in 2015
This Week’s PPC News brings about helpful information on how you can scale up your display ads, improve your mobile PPC performance, trends that you must follow this year to revamp your PPC account, create the winning strategy you have always been vying for.
Weekly PPC News – eCommerce PPC Ad Trends for 2016
PPC is a world of ever growing knowledge. So how has PPC evolved in all these years, what does the year 2016 hold for marketers still exploring PPC, what features should they explore, how mobile has become the life of Google’s senior executive and more in this week’s PPC news.
5 Reasons To Use Broad Match To Expand Reach
Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the… Read more »
Reasons to Bid on Brand Terms in Your PPC Campaign
Marketers are always on the lookout to formulate the best marketing strategy for their business. Divulging into pay-per-click advertising is a wise step to ensure that you stay on top of the competition. But to make sure you are really ahead of not only your competitor but also ahead of your marketing goals you need… Read more »
