Merkle | Digital Marketing Report Q4 2015 – Highlights

Posted by & filed under Google Ads Tips.

The Q4, 2015 Digital Marketing report by Merkle shares some insightful findings about how mobile traffic has risen, as a result establishing its foothold in the earlier desktop dominated space. This further stresses on how the users are going ‘all mobile’ and building their ‘moments’ there. If you haven’t yet explored mobile for your paid-search… Read more »

5 Reasons To Use Broad Match To Expand Reach

Posted by & filed under Google Ads Tips, Keywords.

Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the… Read more »