Do you have a business that runs on specific hours of a day or is closed on weekends? Are you then, running your ads during those unproductive hours or days? If the answer is yes, then you are surely wasting money on clicks that do not result in conversions. Assuming you have incorporated the conversion tracking… Read more »
Posts Categorized: Google Ads Tips
How Cross Device Conversion is Counted in Google Ads?
With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for… Read more »
Converted Clicks vs. Conversions – What is the Difference?
Last year, Google launched Flexible Conversion Counting and replaced the ‘then’conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.
6 Things Business Owners Must Do To Reduce Google Ads Spend
Google Ads is a beneficial marketing medium if businesses know how to put the myriad features to use. Further, a successful campaign calls for reviewing the account and making necessary changes.
7 Ways to Expand Your List of Negative Keywords
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.
