When a user searching for something sees a relevant ad, clicks on it, and visits the advertiser’s landing page, Google wants that entire experience to be good. Quality Score for keywords is a Google’s way of ensuring that advertisers create most relevant ads and landing pages for the search terms. Google awards, by means of… Read more »
Posts Categorized: Karooya’s AdWords Scripts
AdWords Script to Find Impact of No Side Ads Change
A major change happened on 18th Feb in AdWords world. Google stopped showing side ads completely. At the same time, the number of top ads was increased from 3 to 4. The number of ad slots at the bottom of the search result page were also increased, though the efficacy of the bottom ads is… Read more »
No Side Ads – AdWords Script to Identify Keywords under Threat
[Update on 29th Feb: There is an important update at the end of this post. ] While Google has been testing 4 ads on top of the desktop search result page and no side ads, these tests were just that. Tests. Last weekend, Moz found that Google has moved to 4 top ads format. The same was… Read more »
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