Update on 19th July, 2018: This script now supports Responsive Search Ads as well. Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads. Update on 29th January, 2019: This script now supports 3rd Headline and 2nd Description for Expanded Text Ads. All ads are not created… Read more »
Posts Categorized: Karooya’s AdWords Scripts
Google ensures users get to see relevant ads and not the ones for which advertisers pay most. To make sure that this objective is met, quality score play a pivotal role. But tracking down your quality score for individual keywords might be utterly time consuming. To simplify the process, we have an AdWords Quality Score… Read more »
It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.
It’s been 2 years since AdWords removed the option to exclude close variants from exact and phrase match keywords. But, there are many accounts out there which continue to have close variants as separate keywords in their accounts. At best, having close variant duplicate keywords in the account is harmless. You continue to get the… Read more »
When a user searching for something sees a relevant ad, clicks on it, and visits the advertiser’s landing page, Google wants that entire experience to be good. Quality Score for keywords is a Google’s way of ensuring that advertisers create most relevant ads and landing pages for the search terms. Google awards, by means of… Read more »