Google ensures users get to see relevant ads and not the ones for which advertisers pay most. To make sure that this objective is met, quality score play a pivotal role. But tracking down your quality score for individual keywords might be utterly time consuming. To simplify the process, we have an AdWords Quality Score… Read more »
Posts Categorized: Karooya’s AdWords Scripts
It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.
It’s been 2 years since AdWords removed the option to exclude close variants from exact and phrase match keywords. But, there are many accounts out there which continue to have close variants as separate keywords in their accounts. At best, having close variant duplicate keywords in the account is harmless. You continue to get the… Read more »
When a user searching for something sees a relevant ad, clicks on it, and visits the advertiser’s landing page, Google wants that entire experience to be good. Quality Score for keywords is a Google’s way of ensuring that advertisers create most relevant ads and landing pages for the search terms. Google awards, by means of… Read more »
A major change happened on 18th Feb in AdWords world. Google stopped showing side ads completely. At the same time, the number of top ads was increased from 3 to 4. The number of ad slots at the bottom of the search result page were also increased, though the efficacy of the bottom ads is… Read more »