[Important Update] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019. For the most up-to-date competitive analysis strategies, read our latest guide here → Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
Posts Categorized: PPC Audit
Review Your Landing Page Experience & Improve Quality Score
Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.
Importance Of PPC Competitor Analysis For Your Google Ads Account
PPC Audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize Google Ads account (auditing campaign settings, ad copy, keywords, targeting, etc.) but also audit the competitive landscape.
AdWords Account Audit Checklist Part 3 – Ad Extensions, Targeting & more
In the Part 3 series of the audit checklist we bring to you some of the top things to keep a note of while auditing your AdWords account for ad extensions, shopping campaigns, RLSA & more.
Google Ads Account Audit Checklist Part 2 – Campaign Budget, Keywords & more
In continuation to the Audit Checklist – Part 1, here is the Part 2 series that will cover the top things to look under your budget, ad group, ad and keywords while auditing your account.
