Posts Categorized: PPCChat

PPC generalist or specialist? How do experts assess their workload and capacity, and how do they see PPC services evolving over the next 1, 3, 5, or 10 years? These questions and more were discussed in this week’s PPCChat, hosted by Julie F. Bacchini.

AI is becoming an increasingly important part of PPC management, with advertisers exploring new tools and ways to use it in their daily work. But how are they checking AI-generated results for accuracy and completeness? What non-AI automation tools are they still using, and what challenges have they faced with AI? These questions and more… Read more »

This week’s PPCChat, hosted by Susie Marino, explored the PPC job market from both the job seeker’s and employer’s perspectives, amid layoffs and hiring challenges. Topics included the pros and cons of working in-house, at an agency, or as an independent consultant; AI’s role in PPC hiring; and tips for navigating the job market.

This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.

During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.