Posts Categorized: PPCChat

PPC has evolved significantly, and it is a good time for PPC professionals to discuss forecasting. Do experts do any type of forecasting for their clients or stakeholders? Do they use any tools for forecasting? This was discussed further by host Julie F. Bacchini during this week’s PPCChat session.

Here’s a recap of this week’s PPCChat session, where host Julie F. Bacchini asked PPCers to share their views on common budget-related questions, how they approach setting a budget strategy for a new brand, what clients typically understand about budgeting, and more.

With Q4 just around the corner, this week’s PPCChat session focused on how experts expect Q4 2025 to unfold, the steps they’re taking to prepare, and the concerns their clients or stakeholders have raised. The discussion, hosted by Julie F. Bacchini, offered plenty of valuable insights.

We all make assumptions, and at times, they can go wrong. In the PPC industry, experts make mistakes which still haunt them. Clients might ask something to do, which PPCers know is wrong. All experts need help to understand if the things they are dealing with are right or wrong. Host Julie F Bacchini addressed… Read more »

In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.