Posts Categorized: PPCChat

This week’s PPCChat discussion focused on Q4 planning and the growing role of AI in holiday advertising. With Google and Microsoft highlighting AI-powered shopping and agentic experiences, the conversation explored how advertisers should prepare for the Q4 season and what AI could mean for their holiday strategies.

“Creating vs. Capturing” may be an old PPC debate, but AI is giving it a new twist. This week’s PPCChat discussion explored how advertisers should think about conversion credit in the battle between creating demand and capturing it. Here is the screencap of the discussion hosted by Sarah Stemen.

AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.

This week’s PPCChat focused on the lessons PPC experts wish they had learned earlier, covering client and stakeholder communication, PPC career decisions, account management, and valuable insights gained through experience. Here is the screencap of the discussion hosted by Julie F Bacchini.

This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »