Posts Categorized: PPCChat

Hosted by Julie F. Bacchini, this week’s session explored the worst takes on running a PPC business—whether freelancing, consulting, or working in-house. Experts were asked to share the most misguided advice they’ve ever heard in digital advertising. And finally, they examined the unhelpful myths around managing clients and stakeholders in the PPC world.

There’s a lot going on in the PPC world right now! With just 17 days left until BFCM, in this week’s PPCChat session, host Julie F. Bacchini gathered insights from industry experts to discuss how their ecommerce campaigns are performing this year — what’s working, what’s changing, and whether they’re experimenting with any new platforms… Read more »

The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice. Here is the screencap of the entire session, which Julie F. Bacchini hosted

During this week’s PPCChat session, host Julie F Bacchini sought experts views on B2B lead generation, clients’ or stakeholders’ biggest concerns and requests, which platforms are best for retargeting for B2B lead generation? and more

Advertisers are constantly navigating a landscape where platforms are making subtle yet significant changes that reduce our control. These changes or dark patterns can shape how advertisers manage their campaigns and influence performance in ways that aren’t always transparent. During this week’s PPCChat session, host Julie F Bacchini have unpacked what this means for PPC… Read more »