Posts Categorized: PPCChat

There’s a lot going on in the PPC world right now! With just 17 days left until BFCM, in this week’s PPCChat session, host Julie F. Bacchini gathered insights from industry experts to discuss how their ecommerce campaigns are performing this year — what’s working, what’s changing, and whether they’re experimenting with any new platforms… Read more »

The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice. Here is the screencap of the entire session, which Julie F. Bacchini hosted

During this week’s PPCChat session, host Julie F Bacchini sought experts views on B2B lead generation, clients’ or stakeholders’ biggest concerns and requests, which platforms are best for retargeting for B2B lead generation? and more

Advertisers are constantly navigating a landscape where platforms are making subtle yet significant changes that reduce our control. These changes or dark patterns can shape how advertisers manage their campaigns and influence performance in ways that aren’t always transparent. During this week’s PPCChat session, host Julie F Bacchini have unpacked what this means for PPC… Read more »

During this week’s PPCChat session, host Julie F. Bacchini sought PPCers’ views on the most impactful SERP changes related to PPC. Moreover, she asked about the types of queries they are seeing in AI Overviews, whether they are adjusting their PPC strategies to align with the new SERP formats, and more.