Posts Categorized: PPCChat

This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »

This week’s PPCChat discussion focused on what experts are optimising in PPC. Does optimization vary by platforms or clients? Have their targeting strategies changed in the last year? Is AI playing a role in your optimizing or targeting strategy? Host Julie F Bacchini sought answers to these questions and more.

This week’s PPCChat, hosted by Julie F. Bacchini, was inspired by Google Ads’ latest update to how limited budgets are communicated. The discussion explored how PPC experts explain these changes to their clients and which advertising platforms do the best job of communicating product updates and feature changes.

Inspired by a post from Jyll Saskin Gales, this week’s PPCChat took a closer look at five bold Google Ads declarations. Led by Julie F Bacchini, this discussion was filled with practical insights and expert perspectives.

This week’s PPCChat explored how PPC marketers navigate campaigns in industries where legal, compliance, or brand guidelines place strict limits on messaging. The discussion covered how advertisers maintain strong campaign performance when certain claims, offers, creative elements, or messaging are off-limits, how they turn legal and brand feedback into effective ad copy, and the compliant… Read more »