Posts Categorized: PPCChat

In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.

Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini engaged experts in a discussion about the platforms they use to reach cold audiences. The conversation covered whether there are significant differences in performance between cold and warm audiences, if those differences vary by platform, and more.

During this week’s PPCChat session, host Boris Beceric sought experts’ views on Colin Slattery‘s article on hidden search terms, performance gap on visible and hidden search terms, tactics used to limit wasted spend from hidden terms and more

Today’s PPCChat discussion theme was timely, given the numerous changes across PPC platforms. PPC professionals must be prepared to clearly explain these shifts to their clients and stakeholders. Here is the screencap of the entire session hosted by Julie F. Bacchini.