Posts Categorized: PPCChat

What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew… Read more »

In this week’s PPCChat session, host Julie F Bacchini helped PPCers to express their views on the processes they use to try to filter out problematic clients, things to know to spot potential awful clients, do they have a standard way to back out if they do not get desired client and more.

This week’s PPCChat session was focused on the recent announcement by Google to extend the support for third-party cookies until 2023. Host Julie F Bacchini sought experts’ thoughts on this development, their predictions, whether they can do anything to help with data loss and more.

Making contracts and setting the right expectations with clients is a way to be successful with them. In this week’s session, host Julie F Bacchini sought PPCers views on the importance of contracts, do they outline anything special in their contracts, how do they go about setting the right expectation with their clients on a… Read more »

Communicating with clients about PPC strategies and campaign performance is very important. In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the channels they use generally for client communication. the most challenging communication, the nature of most of their communication, and more.