Posts Categorized: PPCChat

With Q4 just around the corner, this week’s PPCChat session focused on how experts expect Q4 2025 to unfold, the steps they’re taking to prepare, and the concerns their clients or stakeholders have raised. The discussion, hosted by Julie F. Bacchini, offered plenty of valuable insights.

We all make assumptions, and at times, they can go wrong. In the PPC industry, experts make mistakes which still haunt them. Clients might ask something to do, which PPCers know is wrong. All experts need help to understand if the things they are dealing with are right or wrong. Host Julie F Bacchini addressed… Read more »

In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.

Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini engaged experts in a discussion about the platforms they use to reach cold audiences. The conversation covered whether there are significant differences in performance between cold and warm audiences, if those differences vary by platform, and more.