During this week’s PPCChat session, PPCers shared what they find working in Google ads, Microsoft, Meta and LinkedIn. Here is the screencap of the entire discussion which was hosted by Duane Brown.
Posts Categorized: PPCChat
PPCChat | Preparing Yourself to Work in the PPC of Tomorrow | 10th June 2025
The PPC industry is evolving rapidly. With AI being integrated into nearly every aspect, the fundamental nature of search and its results is shifting, and data is becoming less and less visible. Amid all these AI-driven changes, how can PPCers be sure there will still be a place for them in this industry five years… Read more »
PPCChat | Seasonality in PPC | 3rd June 2025
While most advertisers experience some degree of seasonality, it’s a topic that often doesn’t receive the attention it deserves. In this week’s PPCChat session, host Julie F Bacchini led a discussion on how seasonality impacts the brands experts manage, how to better understand seasonality in PPC, useful tools for managing it, and more.
PPCChat | Thoughts on Google Marketing Live | 27th May 2025
Welcome, readers! On May 21st, during its Google Marketing Live event, Google unveiled innovations that are transforming how PPC professionals connect with their audiences. Which announcements sparked excitement or concern among experts? What were their biggest takeaways, and what questions or uncertainties do they still have? All of these topics were explored in this week’s… Read more »
PPCChat | GML 2025 Predictions | 20th May 2025
With the Google Marketing Live event scheduled to go live on May 21, 2025, experts shared their ‘GML 2025 Predictions’ in advance during this week’s PPCChat session, hosted by Julie F Bacchini.