Posts Categorized: PPCChat

We all make assumptions, and at times, they can go wrong. In the PPC industry, experts make mistakes which still haunt them. Clients might ask something to do, which PPCers know is wrong. All experts need help to understand if the things they are dealing with are right or wrong. Host Julie F Bacchini addressed… Read more »

In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.

Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought PPCers views on their dream jobs in PPC and out of PPC.

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini engaged experts in a discussion about the platforms they use to reach cold audiences. The conversation covered whether there are significant differences in performance between cold and warm audiences, if those differences vary by platform, and more.

During this week’s PPCChat session, host Boris Beceric sought experts’ views on Colin Slattery‘s article on hidden search terms, performance gap on visible and hidden search terms, tactics used to limit wasted spend from hidden terms and more