Posts Categorized: PPCChat

Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among… Read more »

This week’s PPCChat session was insightful. Host Julie F Bacchini explored how to manage unrealistic performance expectations, strategies for maintaining results on reduced budgets, and ways to navigate tough conversations in reporting.

This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.

Whether it’s various ad platforms, clients, or PPC accounts, there are insights experts wish they had known beforehand. Host Julie F. Bacchini explored these and more in this week’s PPCChat discussion.

Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.