Posts Categorized: PPC Roundup

Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Learn about how the exact match close variant update Google started showing results, Bing Ads simultaneously expanding exact match close variant to other markets, Merkle releasing its Q4, 2017 Digital Marketing Report and more news covered… Read more »

Recent update by Google allows users to mute reminder ads, learn how shopping and paid search campaigns go can benefit from each other, understanding and including user intent to find keyword ideas, machine-learning now available for native in-feed ads and more in this week’s PPC News recap

How Bing Ads will evolve in 2018, whether advertisers choose search advertising or display advertising, Bing Ads updates exact match close variants to include reordered keywords, strategies to help B2B advertisers make the most from their PPC activities and more in this week’s PPC News recap.

Learn about using event tracking audiences, voice search as a solution for advertisers in 2018, auditing a low performing account, why Bing Ads is a must-have in your PPC strategy, new forms of automation that can be applied to your AdWords account and more in this week’s PPC news recap.

As year 2018 starts, PPC managers are gearing up for a year filled with rising expectations and deliverables. Here are some of the top posts from last week, that guide advertisers to set up PPC goals for 2018, how B2B advertisers can create a successful Facebook campaign, opinions of search marketers on the daily budget… Read more »