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Missed out on top PPC posts published in the month of January 2020? Here is a quick recap. Merkle’s Digital Marketing Report for Q4 2019, An extension for Microsoft Search in Bing, Ad Manager API will be sunset on 28th February 2020, Parallel tracking for Video campaigns is mandatory from March 31, 2020, Helpful migration tips for Expanded Text Ads and final URLs and more.


Merkle Q4 2019 Digital Marketing Report Released – Merkle’s Digital Marketing Report for Q4 2019 sheds light on the analyses of major digital platforms like Google, Facebook, Instagram, and Amazon and channels including paid search, SEO, display advertising, and paid social.


Helpful migration tips for Expanded Text Ads and final URLs – Microsoft has extended the deadline to March 31st, 2020 for migrating ad campaigns to Expanded Text Ads and final URLs. Here is an explanatory post to understand the benefits, migration options, how to migrate to Expanded Text Ads and Final URLs and more.


Twitter announces Promoted Trend Spotlight goes global – An announcement of the Promoted Trend Spotlight, newest takeover ad product on Twitter which pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab.


Microsoft Search in Bing and Office 365 ProPlus – An extension for Microsoft Search in Bing will be installed starting with Version 2002 of Office 365 ProPlus that will make Bing the default search engine for Google Chrome web browser. This brief post helps to understand what is Microsoft Search in Bing, when the extension will be added and what all locations will receive the same.


Sunset of the Ad Manager API v201902 – As per the deprecation schedule, v201902 of the Ad Manager API will sunset on 28th February 2020. More details in this brief blog post.


Changes to stats retrieval for Search campaigns with Display Expansion – Starting from 17th February 2020, Google will no longer return display keyword stats for Search campaigns with Display Expansion in Display Keyword Performance Report in the AdWords API and Google Ads scripts and Display keyword view in the Google Ads API. Get more insight here.


Understand how budget and goal changes may impact Smart Bidding – Until now, bid stimulators have only been available for campaigns using manual bidding or Target CPA but now, Google is adding bid simulator support for the Target ROAS bid strategy and a new budget simulator to get more insights from a wider variety of campaigns.


Save time and increase ad engagement with Responsive Search Ads – Responsive Search Ads make creating and testing ads easier by automating the creation of your ad which in turn helps to serve better ad copies and reach new customers. Learn more here.


Parallel tracking for Video campaigns: mandatory March 31, 2020 – Parallel tracking is already available for Search, Shopping, and Display campaigns and starting from March 31st, 2020, it will also be available for Video campaigns and will become mandatory for all Video campaigns.


All Google Ads campaigns will now be using improved Standard delivery – Starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns. Accelerated delivery will no longer be available. Get more insight into this announcement by Google.


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