Welcome to the PPC News edition. Here is the recap of what was trending in the month of October! A case study to show the impact of search term report change, Google Ads Benchmark Report by Tinuiti for the third quarter, Key findings of Q3 Merkle report, Negative Product Target, a new feature by Karooya for Amazon Ads, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2020. Q3 was quite different from Q2 for many advertisers in terms of new changes in the Google Ads platform, Smart shopping & more. Here are some of the key findings from the report.
Read more »The one way to improve the ad position on the SERP is to improve your quality score and one of the main contributors of quality score is Ad Relevance.
Read more »This week’s PPCChat discussed about using search and social together, the channels being used for generating awareness, acquiring and retargeting customers and a lot more. Hosted by Julie F Bacchini, here is the screencap of the session.
Read more »Here is a recap of this week’s PPC News edition! Discover deal seekers with Google Ads new features, Set up Microsoft Ads event tracking, Respond to real-time holiday demand with Smart Shopping campaigns, Google Ads search terms report change & Its Impact, and more.
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