All your efforts in building a website turns fruitful when you start seeing the inflow of traffic. However to maintain the traffic you need to make sure that you rank well for your target keywords and stay ahead of your competition
Read more »Making contracts and setting the right expectations with clients is a way to be successful with them. In this week’s session, host Julie F Bacchini sought PPCers views on the importance of contracts, do they outline anything special in their contracts, how do they go about setting the right expectation with their clients on a new project, what is the biggest challenge they face while setting the expectations, and more.
Read more »To gather keyword ideas, a keyword research tool is very important. There are many keyword research tools available in the market but Google ads keyword planner stands out among all those tools.
Read more »Communicating with clients about PPC strategies and campaign performance is very important. In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the channels they use generally for client communication. the most challenging communication, the nature of most of their communication, and more.
Read more »We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
There is no better way to track your PPC competition than the Auction Insight Report on Google Ads interface. The struggle is always to stay ahead of your competitors and with insights from this report, you can take that extra step to improve your overall performance.
Read more »
