Though Google and Microsoft Ads are identified as major PPC platforms, the social media advertising platforms are not far behind. And with the changes that they have been making, they have established themselves as the next hotspot for advertising.
This week’s PPCChat was hosted by Courtney Cox Wakefield where he discussed the importance of inclusive campaigns, how to communicate inclusivity in campaigns, integrate targeting into your PPC campaigns to promote inclusivity, how can you convinced clients to invest in inclusive PPC campaigns and more.
Here is the list of top PPC experts who are zealous bloggers and always share their knowledge on PPC. One can improve his PPC techniques with their case studies and guides. It is an amazing idea to follow them to remain updated with the day-to-day PPC tasks.
Welcome to this week’s PPC News recap! 7 Tips for lowering Customer Acquisition Costs on Facebook, How to manage Led Gen forms in LinkedIn, 3 dangers of PPC best practices, Top Google Ads announcements in 2019 and more.
This year was filled with major updates made by Microsoft Advertising. One of the biggest change was updating their paid search platform name from Bing Ads to Microsoft Ads. This and many more of such important updates mentioned in this annual roundup for this year.
