Guest host, Andrea Cruz, discussed about B2B advertising, trend in B2B, tactics to capture B2B traffic and much more, in this week’s PPCChat discussion.
Read more »Welcome to the weekly PPC News recap! Despite delaying Amazon prime day, Sponsored Products sale grew, Maximize Conversion Bidding in App Campaign, Lead Forms in Google Ads, Google Ads Benchmark Report by Tinuiti, and more.
Read more »Tinuiti, a US based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2020. Conducted on anonymized performance data from Google programs, here are some of the key findings from the study.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat discussion shed light on the types of communication channels or tools experts use with their clients, Any aspect of client communication PPCers are struggling with, Any tip to better manage client communication and more.
Read more »ACoS (Advertising Cost of Sales) is a great matric to scale if your Amazon PPC efforts are satisfactory. But the question comes in mind, what would be the good ACoS to know that we have done the job well.
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