Posted by & filed under Google Ads Tips.

Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven’t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.

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Posted by & filed under PPC Roundup.

Here is a quick recap of PPC News which was trending in the second quarter! Release of Google Ads Editor v1.3, Updated Quora Ads Manager, Multi-account Google import, Parallel tracking enables a faster and safer user experience, Facebook is expanding its brand safety control, Instagram is providing a mix of monetization tools through Instagram Live and IGTV, Google’s new global content solution “YouTube select” and more.

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