Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
Read more »During this week’s PPCChat discussion, host Julie F Bacchini talked about how PPC professionals can support the brands they work with amid ongoing economic uncertainty. The discussion covered topics like the potential global trade war sparked by U.S. tariff threats and the updated X lawsuit targeting advertisers.
Read more »Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.
Read more »The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Read more »A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms, and how uncertainties can influence marketing campaigns.
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