Hosted by Julie F Bacchini, this week’s PPCChat session focused on the changes PPCers noticed over the past week, Impact on the PPC industry post coronavirus pandemic, What lessons clients should take away from this outbreak when it comes to PPC and digital marketing and more.
Welcome to this week’s PPC News recap! A roundup of updates rolled out in January and February 2020 by Amazon, Balance automated bids with user control in Google Ads, Track your impact better with new conversion goal options, An overview of Twitter Ads and more.
Running a solo ad might not quite help you gather enough data to analyze your campaign performance. Multiple ad copies help in understanding how you can improve campaign performance.
Read more »Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
This week’s PPCChat session was hosted by Julie F Bacchini who sought experts views on the trends they are noticing in the PPC advertising, any theme they have found in the campaigns that are positive or effective, any changes made in the accounts, where are they finding inspiration these days for their campaigns and more.
