Negative Keyword Lists spares marketers the time spent in manually adding the same set of keywords across campaigns. Bing realizing the importance of the negative keywords and further that there are some negative keywords that need to be applied to multiple campaigns, incorporated negative keyword lists on their platform the last year.
Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this post we will take you through the key things that you must know when running ads for Bing’s SERP.
Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for your Google Ads account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate.
Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain:
Here are two posts that highlight the importance of negative keywords.
