Posted by & filed under Microsoft Ads, Negative Keywords.

Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this post we will take you through the key things that you must know when running ads for Bing’s SERP.

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Posted by & filed under Google Ads Tips.

With holiday season approaching advertisers plan to make optimal use of the rush and target customers to their business. This is the time that businesses can leverage their marketing strategies and help customers make shopping decisions from the myriad offers they are bombarded with. Marketers can take this opportunity to optimize their campaigns and maximize its impact on customers.

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