Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.
Read more »In this week’s discussion, host Julie F Bacchini attempted to find out experts’ feelings about advertising on Facebook, how Facebook advertising can impact their accounts in the year 2021, have they found any viable alternatives to Facebook, and more.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session focused on experts’ favorite lesser-known or hidden gems of Google Ads, LinkedIn, Microsoft Ads, Facebook, etc, and if they would like to talk about a hidden gem platform which they have found.
Read more »Tracking template helps you identify valuable information of the clicks received on your ad. By specifying the URL parameters in the template, you can get information about the device, network, keyword, placement etc.
Read more »Experts always use tactics and strategies to deal with changes occurring in PPC industry but dealing with these changes mentally is important too. Host Julie F Bacchini asks PPCers, what proactive they do to help their mental health during these changes, what stresses them most, have they adopted any habits to help their mental wellbeing and more.
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