Google Ads is reorganizing similar bidding strategies to simplify it for usage. And it is starting that with Target CPA & Target ROAS smart bidding strategy for Search campaigns .
Read more »This week’s session was focused on Google’s recent announcement to phase out third-party cookies to protect people’s privacy. Host Julie F Bacchini sought experts’ views on the preparation for the loss in tracking data due to this announcement, are they planning to have a discussion with their clients, and more.
Read more »Karooya’s Negative Keywords Tool is one step towards saving your ad spend. We do a deep analysis of your Google Ads accounts to identify and block single and multi-word phrases that are performing poorly.
Read more »In this week’s session which was hosted by Julie F Bacchini , PPCers expressed their opinion on brand vs. non-brand paid search marketing, what are their responses to Airbnb’s CEO Brian Chesky’s quote, how are experts preparing themselves to respond to their clients and more.
Read more »Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and, more.
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