Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase in wasted ad spend.
Read more »Welcome happy readers! This week’s PPCChat discussion was led by guest host Duane Brown. He sought PPCers views on the preparation for Black Friday, are there any articles or blog posts that act as a guide to them, and more. Here is a screencap of the discussion.
Read more »Amazon is a platform where we are flooded with product choices and their variations. Advertisers have to find a way for their products to stand out to win the sale. So what is the way? Let’s find out.
Read more »Welcome happy readers! This week’s PPCChat discussion was focused on the latest announcements from Google regarding sunsetting ETAs by 30th June 2022. Host Julie F Bacchini sought PPCers view on this recent announcement, how are they preparing themselves, any advice they want to give regarding Responsive Search Ads, and more.
Read more »Welcome to the PPC News edition for the month of August 2021. This month, we had many announcements from Google which include Conversion value rules for smart bidding, Ad targeting based on gender or interest of people under 18 & more. We have summarized these announcements and many more in this post.
Read more »
