Tinuiti’s Google Ads Benchmark Report for Q1, 2021 gives insights across paid search, Shopping, YouTube, and Discovery. Due to pandemic, CPC, and click growth both were suffering in March last year, but took a jump this year relative to Q4, driving on the strongest spend growth of the last ten quarters. Here are some of the key findings from the report.
Read more »Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.
Read more »Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.
Read more »When someone clicks your ad, Google Ads parameters help you track and keep a record of the traffic source. Custom Parameter is one of those parameters. So we will be learning more about this parameter in this article.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session was focused on various topics like what if experts are no longer to do retargeting, what if experts could not utilize first-party data, what if PPCers are no longer able to see the audience or demographic data in platforms and more.
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