Guest host Sonika of Seer Interactive joined host Julie F Bacchini for this week’s interactive PPCChat session where experts talked about the process they use to analyze the data, what tools and automation are they leveraging to analyze large datasets, and more.
Read more »The phrase “Concluding An Ad Test” gives us an idea that we have achieved what we wanted. But when can we decide to wind up the testing? Let’s discover.
Read more »In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates.
Read more »In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.
Read more »To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report.
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