Host Julie F Bacchini & guest host Marc Poirier addressed this week’s PPCChat session. They focused on the challenges PPCers are facing while implementing programmatic advertising, do they use any tools or services to manage programmatic advertising for clients, and more.
Read more »N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Read more »Hosted by Julie F Bacchini, this week’s session has sought experts’ view on finding inspiration in PPC, what excites them the most in PPC, what are they struggling with in PPC right now, and more.
Read more »This week’s PPCChat discussion was focused on the recent announcement from Google Ads regarding BMM folding into Phrase Match. Host Julie F Bacchini sought PPCers reaction towards this announcement, how are they planning to work in this new system, will they consider using BMM after this announcement, and more.
Read more »Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
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