With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new Inward Keyword Diagnosis Tool by Bing, how to add bulk IP exclusions and how to interact with users across devices.
All this and more in this week’s recap.
Desktop search results to no longer display the right side ads. Have you also been alarmed with this new update? Learn what this change means to the advertisers and to you.
Mobile is already here, so, what are you doing about it? Brad Geddes examines the concept of ‘effective device’ to help you determine where your ads are exactly showing and how to interact with your users across devices.
The PPC world has been discussing about the impact of removing right side ads on PPC, but Robert Ramirez discusses what impact it would have on SEO. Should SEO managers make some strategic changes or just go with the flow? Learn what he has to say, in this post.
With the discussions around removal of right side ads taking the pedestal, here is a post sharing the remedy. Shashikant Kore shares an AdWords script to help advertisers identify those keywords that are under threat of losing traffic as a result of this change.
YouTube’s large audience base offer opportunity for advertisers to connect with the viewers there. Remarketing lists can be used to target YouTube audience, Customer Match targeting is a targeting possibility worth exploring. Learn more about Customer Match in this post.
6. Geomarketing & Advertising: Guide to AdWords, Proximity Targeting, Beacons & Sensors
Proximity marketing is an effective way to reach mobile users. With AdWords becoming the leader in to serve the basic purposes, here is Loren Baker discussing how you can get started with it and follow some ‘set’ best practices.
The key aspects associated with PPC ads is Keywords and your Target Audience. You will have ample discussions revolving around keyword but the latter part is what you should shift focus on. Include user demogrphics, learn why?
Learn how to do bulk IP exclusions to prevent your ads form showing for specified IP addresses for multiple campaigns. How this helps is prevents unnecessary ad spend and restricting unwanted clicks.
Drive traffic by creating your PPC campaign, but here are the questions that you must ponder on before taking the plunge into PPC advertising. This is a useful checklist of to do items created by Chris London.
Here is an interesting update by Bing, that lets you identify keywords that are not triggering your ad and why, in just one step. The new Inline Keyword Diagnosis Tool helps gather information about your keywords instantly. Learn how to access this tool in this update from Bing.