The year 2020 has been quite thrilling for advertisers. Many posts have been written around PPC & Covid-19 Pandemic, how Google Ads search term announcement has affected marketers, and how machine learning can benefit advertisers now and in the year 2021. We have handpicked some of the top posts in the PPC space and penned them down here.
Change in Google Ads Search Query Reporting
How to Manage PPC Campaigns Without Complete Search Terms Data – When Google has announced limiting the search term report, the PPC community went through the steps of grief. It was a terrifying prospect to not know where thousands of dollars go in paid search. But thankfully, Navah Hopkins has got ways to get some transparency back.
Google Ads Script For Search Term Trends – After Google’s announcement regarding the search term report, we at Karooya have developed a handy Google Ads script that compares the Search Terms Trends for the chosen time period.
PPC and Covid-19 Pandemic
Search Ad Spending is Growing in 2020 Despite Pandemic – Due to Covid-19 Pandemic, retail sales are shifting to digital channels, which is driving more search advertising by digital merchants. The numbers in this article written by Matt Southern suggest there are better years ahead for PPC marketers.
Adapt Your PPC Messaging to the Current Shifting Consumer Behavior – As consumer behavior and their search patterns have changed during the Covid-19 Pandemic, PPC marketers must also adapt to their customer’s needs. How can you do this? To understand this, Brad Geddes has included the full video along with the written transcript in his write-up.
PPC Efforts to Capture More Sales
3 highly effective retail PPC strategies to increase sales – As holiday season is around the corner and online sales have increased compare to last year, retailers should prioritise pay-per-click (PPC) as their primary channel. This article talks about how retail brands can maximise sales with some highly effective PPC strategies.
How to Use the Power of Branded Terms in Your PPC Efforts – Building a brand takes money, time, and effort and once it has been established, you must learn to use and leverage it to your advantage. Learn from Peter Roesler, how to use branded search terms to generate more traffic and propel your site in SERP.
Stop paying for clicks when you’ve hit conversion capacity with this script – When we continue to run PPC ads after you’ve hit capacity, we are basically throwing our money down the drain. We would like a way to stop all paid search activity in our account as soon as we have won our desired leads/conversions. Daniel Gilbert‘s capacity controller script helps us to do the same.
Machine Learning Is Revolving The PPC Space
Getting Ahead of the Voice Search Revolution – It’s been predicted that by the end of 2020, 50% of all internet searches will be done by voice. As Artificial Intelligence and Machine Learning are improving, we see an increase in the usage of smart speakers such as Amazon Alexa and Google Home assistant. You can know more about this revolution in this blog post written by Madison Feldhake.
Artificial Intelligence Will Change How You Do Marketing in 2021 – Artificial Intelligence is the future of marketing. It does not always alter your job in dramatic ways, but it eliminates the hassles and headaches. It automates painful routines, and enable you to focus on what matters most. Let’s learn from Colin Loughran how AI can benefit in a big way in 2020 and beyond.
Analyzing Platforms & Reports
8 Year-to-Date Reports & Analyses You Should Be Running – For a regular PPC analysis, some reports can help to identify high-level trends with a decent amount of data. What are those reports? Andrea Taylor explains in this write-up.
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business – DuckDuckGo’s search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. Andy Taylor shed light on how smaller search engines like DuckDuckGo benefit from the expansive network of advertisers bidding on Google search ads.
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