February month witnessed one of the major change with the right side ads being removed from desktop SERP. How that will effect marketers and businesses has been discussed widely. This will continue to remain a hot topic for coming month as well. Another change recognized was Google adding 4 ads at the center of the SERP. The removal of right side ads and addition of 4 ads instead of 1-3 ads earlier, brings about more competition amongst advertisers vying for the top slot. Soon to come are solutions and strategies to mend the lost traffic.
For now, lets look at the top 10 PPC Posts of February month.
1. Revamped workflow makes it easier to set up automated bidding
With advertisers witnessing great results by using automated bidding, Google has introduced a new workflow to provide clear definitions for each strategy and help advertisers select which ones to choose from.
Have you completely excluded Phrase Match keywords from your your PPC account. Brad Geddes shares why this match type is not dead yet, but just misunderstood. Lear more here.
3. 10 Visual AdWords Reports You Should Be Using
Want to review your PPC account effectively? Here are some of the visual reports in AdWords Editor that you can use to hep you visualize your data and determine the opportunities in your account. James Katsanevas shares snapshots of the reports that can be of use.
4. Bing Ads Match Types Drive Unexpected Traffic
Andy Taylor discusses how exact and phrase match type keywords, which typically account for low traffic share, actually drive traffic to your business. This makes it all the more important keep a close watch on search query report to identify potential negative terms.
5. 3 KPIs You Can Use to Check Your AdWords Efficiency
Brad Geddes sums up the 3 KPI’s for account optimization in this interesting infographic. Get insight on what you can do to make you account effective and efficient while spending wisely to get maximum coverage.
6. 4 Ads On Top: The Wait Is over
The percentage of ads top ad blocks showing 4 ads have risen by 18.9%, as quoted by Dr. Peter J Meyers from Moz. This long running speculation has finally ended with Google confirming the news of removing the right hand rail ads from desktop searches and pushing the ads to the center of the search results page instead.
7. No Side Ads – AdWords Script to Identify Keywords under Threat
With the discussions around removal of right side ads taking the pedestal, here is a post sharing the remedy. Shashikant Kore shares an AdWords script to help advertisers identify those keywords that are under threat of losing traffic as a result of this change.
8. Right Side Ads Removed From Google SERP: What It Means for You
Desktop search results to no longer display the right side ads. Have you also been alarmed with this new update? Learn what this change means to the advertisers and to you.
9. Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of
Are you copying your AdWords BMM campaigns to Bing, assuming a similar query matching? Here’s a post by Andy Taylor that shares the major difference BMM match type has in AdWords and Bing.
10. How To Test & Optimize PPC Ad Campaigns
Here is the Part 1 series of the steps that one can undertake to test and optimize your PPC campaigns and monitor your performance continually. Read more in this post and watch for the other series by Robert Brady.
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