With SMX Advanced conference held the last week, all you internet marketers can find a lot to learn from their expert sessions. Also, discussed the previous week were ways to optimize campaigns using labels and fixing disapproved products for Google Shopping campaigns.
All this and more articles, assorted for your curious minds:
1. How to use Google AdWords to increase performance & productivity
Lisa Raehlser shares valuable tips on how using labels can optimize you AdWords account. If you have yet not evaluated the potential of labels, this article compels you to dwell into it. This can be a powerful tool to analyze data in an orderly fashion.
2. 6 Ways To Fix Disapproved Products In Google Shopping
Disapproved products delaying your product listing ad campaigns? Kirk Williams shares the 6 useful ways to tackle the common issues. Get-going with Google Shopping adapting the tried & tested methods. For e-commerce website owners, this is a must read!
3. Getting creative with Ad Copy & Testing: SMX Advanced
A glimpse into the sessions held at SMX Advanced 2015. This post, in particular, showcases the ideas shared by three speakers on day two of the event. Steve Hammer, Marty Weintraub and Brad Geddes shared expert insights on Ad Copy writing and testing practices.
4. Conversation with Jerry Dischler of Google at SMX Advanced
Read what Jerry Dischler has to say about the recent updates made in AdWords at this keynote conversation held during SMX Advanced 2015. The VP Product Management at AdWords, discussed how their platform is evolving.
5. 3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser
Save yourself from the trauma of disapproved ads! Know when it is not apt to put the blame on yourself for ad disapprovals. You can rest your mind from finding faults to optimally creating ads.
6. Boost Your Ad Reach: How PPC Will Improve SEO
PPC and SEO are like bread and butter for internet marketers. The author here discusses how both these strategies are of equal importance. She elaborates 4 interesting reasons in support of that.
7. Google AdWords Allowing Use of Emoji in Some Ads
A personal text without Emoji, is considered lack of communication. Did you know this applied to AdWords as well? The author shares how their data scientist found that AdWords allows Emoji Ads. Interesting! You might as well, give your ad a little twist with Emoji.
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