With excitement brewing around the live demo that will put to display the redesigned AdWords interface, Google also announced their latest version of AdWords Editor. Learn about the ways in which you get creative with your drowning PPC account, voice search’s growth in the digital marketing space, the eCommerce mistakes to avoid and more.
All this and more in this Week’s PPC News
1. AdWords Editor 11.4 is packed with mobile app updates
The latest version of AdWords Editor includes mobile app install campaigns for display, review extension, app extension and frequency capping. Learn more about all these features in this announcement by Google.
2. Segment Your Performance Data to Identify Opportunities Quickly
Need performance insights for your campaign? Now easily segment your data by time, network device and top vs. others for your campaign, ad group, ads. Learn more about how to segment your performance data in this post.
3. Creating winning PPC campaigns with Josh Garofalo and Tristan Heaword
Here’s the podcast and transcription of a discussion between Josh Garofaloh and Tristan Heawood on how to create a conversion oriented strategy for hotels to get more revenue and bookings. Hear the podcast here.
4. How Voice Search Will Change Digital Marketing — For the Better
Microsoft’s Purna Virji shares how voice-activated technology especially voice search will change the face of digital marketing. What is voice search, how is it growing, who all are using it and more questions answered in this post.
5. Five ways to slash ad spend and achieve results right now
PPC going down in the dumps? Pauline Jakober five ways you can save your PPC account by saving on ad spend and get creative with the options offered in your campaign settings.
6. Building Successful PPC: Structuring your Google AdWords Account
Here is the first part of the six series of post on how advertisers can build their first account from scratch. This post by Chad Kearns discusses how you can or must structure your account.
7. Google confirms live demo of new AdWords redesign will happen on May 24
Ginny Marvin shares the details of the announcement made about the live demo that will showcase the renewed AdWords interface during Google’s Performance Summit. More details here.
8. Shopping Ads Confession: I Think Custom Labels Are Overrated
Here are the three reasons why Kirk Williams rarely uses Shopping Custom Labels along with a couple of suggestions on how advertisers can boost their sales. Learn more in this post.
9. 4 Biggest e-Commerce PPC Mistakes
Point It’s Maddie Cary discusses how eCommerce campaigns can be challenging in this highly competitive retail space. To sustain a profitable campaign here are the mistakes that you must avoid making when running eCommerce campaign.
10. The AdWords Error PPC Pros Need to Know About
The author shares a major glitch they came across while working for client and comparing results on Analytics and AdWords. Learn why this is something to make a note of.
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Chupacabra
The improved AdWords Editor 11 is designed to allow easy changes across accounts and campaigns for specific sequences and for bulk changes. Advertisers also have the ability to undo or change updates in bulk, which saves valuable management time.