Learn about the newly launched In-market audiences, factors that influence voice search, AdWords notes, integration of Google Optimize and AdWords for better results, components of a good PPC report, effectively mining search query data and more in this week’s PPC News recap.
Find the ideal audience with In-market Audiences – Now it gets a step easier to find your ideal audience in Bing Ads With this recent announcement Bing Ads have made ‘In-market audiences’ available to advertisers in the US market.
AdWords notes have arrived: How to get started – This new feature talked about earlier this year is now available for advertisers to use. No you can easily add notes at a point of reference in the new AdWords UI. Ginny Marvin shares details on how to use it.
Google’s New Responsive Search Ads | How They Work and Best Practices – Greg Swan looks into how the newly launched AdWords responsive ads function, best practices of using it and the benefits it brings to advertisers and their campaign.
Deliver more relevant experiences with Optimize and AdWords – With this announcement Google declared the integration of Google Optimize with AdWords to make it easy to create effective landing pages and quickly test them to drive results.
SWIFTLY NAVIGATING THE NEW ADWORDS UI – With Google all set to stop the old interface by end of this year, Mary Hartman shares the tricks to quickly sail through the new UI without much hassle.
Mining PPC Search Query Data: 3 Filters Every Account Can Use – Robert Brady shares the filtering tactics to help mine the search query data to help understand what potential customers are looking for.
What’s in a Good PPC Report? – A good PPC report can in turn help get valuable information to scale up your campaign. Here is why PPC reporting is required and how to ensure that you present a rather informative one.
Setting Up the LinkedIn Insight Tag with Google Tag Manager – Timothy Jensen guides advertisers using LinkedIn’s ad platform with the steps to set up Insight tag using the Google Tag Manager.
The 7 Factors That Determine Whether Your Site Shows In Voice Searches – An estimate of 50% of all search is speculated to be voice search by 2020. In order to stay in the game, here are the 7 changes with which you can optimize your website to show in voice search results.
Display Network vs Search Network – When to use and which for best results – Here is a post that will help you determine which network will contribute in achieving your business goals and how to use each of these to get optimal results.
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