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Welcome to this week’s PPC News recap! Introduction to LinkedIn Ad Review,Partnership between Quora and Improvado, More features in Facebook’s Video Creation Kit,Branded content Ads on Instagram,Importance of Brand awareness in PPC and more

Quora Ads and Improvado Partnership – Announcement from Quora regarding their partnership with Improvado which will help advertisers to get all their campaign data at one place. Learn more here

 

Introducing the LinkedIn Ad Review – A brief write-up by Sean Callahan regarding the announcement of a new feature “LinkedIn Ad Review” which will help to analyze top performing LinkedIn Sponsored Content.

 

Create your omnichannel campaign with Local Inventory Ads – Introduction of Local Inventory Ads which will help online retailers to increase their visibility. Get more insight here.

 

Making It Easier to Create Mobile Video Ads with New Features in the Video Creation Kit – Introduction of more features in Video Creation kit which Facebook introduced last year.

 

New: Branded Content Ads on Instagram – Announcing Branded Content Ads which gives the opportunity to advertisers to promote content posts of most active users as feed ads. Know more here.

 

Apple Search Ads: How App Publishers Can Get to the Top of the App Store – A detailed guide by Joydeep Bhattacharya to know how to promote your app in the App store using Apple Search Ads.

 

What Is Facebook Ad Relevance and Why Is it Important? – Get a sneak peek by Marc Amigone as he explains three different rankings to gaze campaign performance instead of Relevance score.

 

Why You Shouldn’t Ignore Brand Awareness in PPC – Brand awareness is a major driver of performance but many companies tend to ignore it. In this article, Pauline Jakober explains the importance of Brand awareness.

 

LinkedIn Targeting for Microsoft Advertising Search Campaigns – A brief write-up by Kendall Todd on using LinkedIn targeting to target audiences by company, industry and job title.

Client Results Industry Targeting

 

Monthly Roundup | Top PPC Posts – May 2019 – A quick recap of  top ppc news which were trending last month.

 

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