Bing Ads now lets you label your campaign, ad groups or ads, Google app campaigns to discontinue from November, DSA now available for pilot run to US advertisers, Google updating GDN to support brand safety guidelines after major boycott earlier this year and more news in this week’s PPC News recap
1. Propel your mobile app growth with Universal App Campaigns
Google to transfer all AdWords app install campaigns to Universal App Campaigns. This change is expected to roll out from October this year, and after November 15th the app campaigns will stop running. Learn how to migrate your campaigns to UAC.
2. Target searches automatically with Dynamic Search Ads pilot in the US
Now the pilot Dynamic Search Ads are open for all United States advertisers. Learn about how to set it up and how you can participate in the pilot run.
3. A New Way to Buy In-Stream Video Ads on Facebook and Audience Network
Facebook has now given advertisers the option to show their video ads to in stream placements in videos on Facebook.
Who would be considered a PPC expert? and how does one become one? Anya Pratskevich shares the traits of PPC pros in this post.
5. How to Make Your Google AdWords Ads More Impactful Without Spending More
Gil Roeder discusses how to make it big in AdWords by staying cost effective and how incorporating ad extensions is one step towards that.
6. PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors
Here are discussed the 10 ways to leverage your ppc account to gain competitive edge over your ppc competitors.
7. How To Increase Keyword Impressions In AdWords?
Improve your campaign’s keyword impressions by following the 8 best keyword practices discussed in this post. Not only improve impressions but identify the relevant keywords for your campaigns.
8. These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
Mark Irvine evaluates Expanded Text Ad’s performance one year after its launch and discusses the industry old best practices to adopt to improve your ETAs.
9. You can now augment performance data with labels
Labels are all set to be rolled in the coming weeks to Bing Ads accounts all across the world. With labels advertisers can manage their ppc account more effectively.
10. Site category exclusions for Google Display Network getting brand safety update
In response to the mass YouTube boycott, Google is refining the options to let advertisers exclude category of sites from their Display Network Campaigns. Ginny Marvin shares details about this update.
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