PPC has evolved significantly, and it is a good time for PPC professionals to discuss forecasting. Do experts do any type of forecasting for their clients or stakeholders? Do they use any tools for forecasting? This was discussed further by host Julie F. Bacchini during this week’s PPCChat session.
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Powering Up with AI: How to Create Ads That Audiences Can not Ignore?
In the fast-paced world of digital marketing, AI is no longer a luxury—it’s an advertiser’s secret weapon. Whether you’re running Google Ads or crafting social media campaigns, AI can help you generate high-performing ad copy faster than ever.
PPCChat | The Mysterious World of PPC Budgets | 9th September 2025
Here’s a recap of this week’s PPCChat session, where host Julie F. Bacchini asked PPCers to share their views on common budget-related questions, how they approach setting a budget strategy for a new brand, what clients typically understand about budgeting, and more.
PPCChat | Q4 2025 Predictions | 2nd September 2025
With Q4 just around the corner, this week’s PPCChat session focused on how experts expect Q4 2025 to unfold, the steps they’re taking to prepare, and the concerns their clients or stakeholders have raised. The discussion, hosted by Julie F. Bacchini, offered plenty of valuable insights.
Monthly Roundup | Top PPC News | August 2025
From new platform features to industry trends, this month’s PPC roundup brings together everything advertisers need. The goal is to help quickly catch up on what’s new without digging through endless updates.
