This week’s PPCChat, hosted by Susie Marino, explored the PPC job market from both the job seeker’s and employer’s perspectives, amid layoffs and hiring challenges. Topics included the pros and cons of working in-house, at an agency, or as an independent consultant; AI’s role in PPC hiring; and tips for navigating the job market.
Posts By: Amita
Master Google Ads Negative Keyword Lists: Types, Strategy & Best Practices
Manually adding negative keywords to individual campaigns can be tedious and time-consuming. Negative keyword lists make it easier to group related terms and apply them across multiple campaigns at once. This keeps your account organised, simplifies ongoing management, and makes it easier to update exclusions as search behavior changes.
PPCChat | Staying on Top of Clients Market Position & Competition | 6th October 2026
This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.
Quarterly Roundup | Top PPC News | Q3 2026
In Q3 2026, AI-powered automation continued to shape PPC, with ad platforms rolling out smarter optimisation, deeper audience insights, and new tools to help advertisers manage campaigns more efficiently. Here’s a quick look at the key updates from the quarter.
PPCChat | Finding Competitive Advantages in an Increasingly AI World | 29th September 2026
During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.
