During this week’s PPCChat, host Julie F. Bacchini invited PPC professionals to share how they diagnose and isolate performance issues. The discussion explored how to respond when a platform change negatively affects performance, what to do when PPC performance drops without an obvious reason, and how experts approach troubleshooting these challenges.
Posts By: Amita
What Does Google’s Language Targeting Change Mean For Advertisers?
Google has been gradually bringing more AI into Google Ads for years, from matching and bidding to campaign optimisation. Removing language targeting from Search campaigns is simply the latest move in that ongoing shift toward letting AI make more of these decisions.
PPCChat | Getting Ready for Q4 | 25th August 2026
This week’s PPCChat discussion focused on Q4 planning and the growing role of AI in holiday advertising. With Google and Microsoft highlighting AI-powered shopping and agentic experiences, the conversation explored how advertisers should prepare for the Q4 season and what AI could mean for their holiday strategies.
PPCChat | Creating vs Capturing: The battle for Conversion Credit | 18th August 2026
“Creating vs. Capturing” may be an old PPC debate, but AI is giving it a new twist. This week’s PPCChat discussion explored how advertisers should think about conversion credit in the battle between creating demand and capturing it. Here is the screencap of the discussion hosted by Sarah Stemen.
PPCChat | Dealing with the AI DIY Phenomenon in PPC | 11th August 2026
AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.
