Amazon Attribution helps advertisers measure how external marketing contributes to Amazon sales. With several tools offering different features and approaches, choosing the right one can be challenging. Here’s a quick look at Karooya, Skai, Pacvue, and AMPD and how they compare.
Posts By: Amita
PPCChat | Sizing Up the August 17th Google Ads Changes | 15th September 2026
Hosted by Julie F Bacchini, this week’s PPCChat focused on the impact of Google’s recent bidding changes on PPC campaigns. Advertisers shared their experiences, including rising CPCs, higher costs, and changes in campaign performance, as well as how they are adapting to the update.
PPCChat | Dealing with High Maintenance Clients or Stakeholders | 8th September 2026
This week’s PPCChat discussion focused on dealing with high-maintenance clients, how PPC experts explain it to clients, and how they handle challenging situations. Here’s a screencap of the discussion, hosted by Julie F. Bacchini.
Monthly Roundup | Top PPC News | August 2026
Welcome to the September 2026 PPC roundup! This month brought several noteworthy updates across Google Ads, Microsoft Advertising, and other major platforms. Here’s a quick look at the key changes and what they mean for advertisers.
Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?
PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
