Posts By: Amita

In this week’s PPCChat discussion, Julie F. Bacchini explored experts’ educational backgrounds, how they began their careers in PPC, and the best advice they would give to someone just starting out in the industry.

This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?

This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.

During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?