Advertisers are constantly navigating a landscape where platforms are making subtle yet significant changes that reduce our control. These changes or dark patterns can shape how advertisers manage their campaigns and influence performance in ways that aren’t always transparent. During this week’s PPCChat session, host Julie F Bacchini have unpacked what this means for PPC… Read more »
Posts By: Amita
Digital Ads Benchmark Report by Tinuiti | Q3 2025 | Key Highlights
Tinuiti’s Q3 report showed a compelling mix of volume growth and softening ad prices. Impressions and clicks surged across major platforms, even as CPCs and CPMs moderated, signalling an increasingly competitive but efficient ecosystem for advertisers.
PPCChat | The Ever Changing SERP’s Impact on PPC | 14th September 2025
During this week’s PPCChat session, host Julie F. Bacchini sought PPCers’ views on the most impactful SERP changes related to PPC. Moreover, she asked about the types of queries they are seeing in AI Overviews, whether they are adjusting their PPC strategies to align with the new SERP formats, and more.
PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
Running Google Ads in this competitive world is like playing chess. You are making your own moves while trying to predict what moves competitors are making. To stay ahead, you need to know where they are advertising, what keywords they are targeting, and how their campaigns are structured. That’s where competitor monitoring and analysis come… Read more »
PPCChat | PPC Guardrails in 2025 | 7th September 2025
This week’s PPCChat session centred around PPC guardrails like negative keywords, placement exclusions, and ad copy adjustments that help advertisers filter out unwanted traffic or audiences. The discussion explored whether PPC professionals actively use such guardrails in their campaigns, how these practices differ across platforms, and what additional guardrail features they wish existed. The session… Read more »
