PPC generalist or specialist? How do experts assess their workload and capacity, and how do they see PPC services evolving over the next 1, 3, 5, or 10 years? These questions and more were discussed in this week’s PPCChat, hosted by Julie F. Bacchini.
Posts By: Amita
PPCChat | The PPC AI/Automation Stack: What’s Working/Not Working | 20th October 2026
AI is becoming an increasingly important part of PPC management, with advertisers exploring new tools and ways to use it in their daily work. But how are they checking AI-generated results for accuracy and completeness? What non-AI automation tools are they still using, and what challenges have they faced with AI? These questions and more… Read more »
PPCChat | Applying & Hiring in the Current PPC Job Market | 13th October 2026
This week’s PPCChat, hosted by Susie Marino, explored the PPC job market from both the job seeker’s and employer’s perspectives, amid layoffs and hiring challenges. Topics included the pros and cons of working in-house, at an agency, or as an independent consultant; AI’s role in PPC hiring; and tips for navigating the job market.
Master Google Ads Negative Keyword Lists: Types, Strategy & Best Practices
Manually adding negative keywords to individual campaigns can be tedious and time-consuming. Negative keyword lists make it easier to group related terms and apply them across multiple campaigns at once. This keeps your account organised, simplifies ongoing management, and makes it easier to update exclusions as search behavior changes.
PPCChat | Staying on Top of Clients Market Position & Competition | 6th October 2026
This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.
