The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice. Here is the screencap of the entire session, which Julie F. Bacchini hosted
Posts By: Amita
Monthly Roundup | Top PPC News | October 2025
Stay informed with this month’s PPC trends and updates. From important platform shifts to emerging strategies, we’ve gathered the essential insights and takeaways you need to elevate your ad performance.
PPCChat | B2B Lead Gen PPC in 2025 | 28th October 2025
During this week’s PPCChat session, host Julie F Bacchini sought experts views on B2B lead generation, clients’ or stakeholders’ biggest concerns and requests, which platforms are best for retargeting for B2B lead generation? and more
PPCChat | Platforms’ Dark Patterns & How It Impacts PPC | 21st October 2025
Advertisers are constantly navigating a landscape where platforms are making subtle yet significant changes that reduce our control. These changes or dark patterns can shape how advertisers manage their campaigns and influence performance in ways that aren’t always transparent. During this week’s PPCChat session, host Julie F Bacchini have unpacked what this means for PPC… Read more »
Digital Ads Benchmark Report by Tinuiti | Q3 2025 | Key Highlights
Tinuiti’s Q3 report showed a compelling mix of volume growth and softening ad prices. Impressions and clicks surged across major platforms, even as CPCs and CPMs moderated, signalling an increasingly competitive but efficient ecosystem for advertisers.
