“Creating vs. Capturing” may be an old PPC debate, but AI is giving it a new twist. This week’s PPCChat discussion explored how advertisers should think about conversion credit in the battle between creating demand and capturing it. Here is the screencap of the discussion hosted by Sarah Stemen.
Posts By: Amita
PPCChat | Dealing with the AI DIY Phenomenon in PPC | 11th August 2026
AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.
Digital Ads Benchmark Report by Tinuiti | Q2 2026 | Key Highlights
tay on top of the latest digital advertising trends with Tinuiti’s Q2 report. It explores how major platforms like Google, Meta, and Amazon performed, using anonymized campaign data to offer insights that can help advertisers make smarter decisions and stay ahead of the competition.
PPCChat | Things I Wish I Knew Sooner in PPC | 4th August 2026
This week’s PPCChat focused on the lessons PPC experts wish they had learned earlier, covering client and stakeholder communication, PPC career decisions, account management, and valuable insights gained through experience. Here is the screencap of the discussion hosted by Julie F Bacchini.
Monthly Roundup | Top PPC News | July 2026
July 2026 was another eventful month for digital advertisers, with major platforms rolling out new AI-powered capabilities, creative tools, and campaign management features. Here’s a roundup of the most important advertising platform updates and what they mean for marketers.
