In Q3 2026, AI-powered automation continued to shape PPC, with ad platforms rolling out smarter optimisation, deeper audience insights, and new tools to help advertisers manage campaigns more efficiently. Here’s a quick look at the key updates from the quarter.
Posts By: Amita
PPCChat | Finding Competitive Advantages in an Increasingly AI World | 29th September 2026
During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.
PPCChat | Let’s Have Some Real Talk About AI & PPC | 22nd September 2026
During this week’s PPCChat session, PPC professionals shared their thoughts on AI companies’ responsibility and potential legal liability, how AI could be regulated, the rise of AI agents performing tasks on people’s behalf, and more.
Which Amazon Attribution Tool Fits Your Needs? Karooya, Skai, Pacvue & AMPD
Amazon Attribution helps advertisers measure how external marketing contributes to Amazon sales. With several tools offering different features and approaches, choosing the right one can be challenging. Here’s a quick look at Karooya, Skai, Pacvue, and AMPD and how they compare.
PPCChat | Sizing Up the August 17th Google Ads Changes | 15th September 2026
Hosted by Julie F Bacchini, this week’s PPCChat focused on the impact of Google’s recent bidding changes on PPC campaigns. Advertisers shared their experiences, including rising CPCs, higher costs, and changes in campaign performance, as well as how they are adapting to the update.
