This week’s PPCChat discussion focused on what experts are optimising in PPC. Does optimization vary by platforms or clients? Have their targeting strategies changed in the last year? Is AI playing a role in your optimizing or targeting strategy? Host Julie F Bacchini sought answers to these questions and more.
Posts By: Amita
PPCChat | When Platforms Changes Make Our Jobs More Difficult | 14th July 2026
This week’s PPCChat, hosted by Julie F. Bacchini, was inspired by Google Ads’ latest update to how limited budgets are communicated. The discussion explored how PPC experts explain these changes to their clients and which advertising platforms do the best job of communicating product updates and feature changes.
PPCChat | Some Google Ads Hot Takes to Get Us Talking | 7th July 2026
Inspired by a post from Jyll Saskin Gales, this week’s PPCChat took a closer look at five bold Google Ads declarations. Led by Julie F Bacchini, this discussion was filled with practical insights and expert perspectives.
Monthly Roundup | Top PPC News | June 2026
The PPC landscape continued to evolve this month, with major advertising platforms rolling out new AI-powered features, reporting enhancements, and campaign management updates. Here’s a roundup of the most important PPC news and product updates you need to know from the past month.
PPCChat | When PPC Messaging Has Limits | 30th June 2026
This week’s PPCChat explored how PPC marketers navigate campaigns in industries where legal, compliance, or brand guidelines place strict limits on messaging. The discussion covered how advertisers maintain strong campaign performance when certain claims, offers, creative elements, or messaging are off-limits, how they turn legal and brand feedback into effective ad copy, and the compliant… Read more »
