Inspired by a post from Jyll Saskin Gales, this week’s PPCChat took a closer look at five bold Google Ads declarations. Led by Julie F Bacchini, this discussion was filled with practical insights and expert perspectives.
Posts By: Amita
Monthly Roundup | Top PPC News | June 2026
The PPC landscape continued to evolve this month, with major advertising platforms rolling out new AI-powered features, reporting enhancements, and campaign management updates. Here’s a roundup of the most important PPC news and product updates you need to know from the past month.
PPCChat | When PPC Messaging Has Limits | 30th June 2026
This week’s PPCChat explored how PPC marketers navigate campaigns in industries where legal, compliance, or brand guidelines place strict limits on messaging. The discussion covered how advertisers maintain strong campaign performance when certain claims, offers, creative elements, or messaging are off-limits, how they turn legal and brand feedback into effective ad copy, and the compliant… Read more »
The PPC Keyword Balancing Act: Finding the Right Keyword Count for Campaigns, Ad Groups, and Accounts
Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it… Read more »
PPCChat | PPC Beyond ROAS: First-Party World, Second-Class Advertiser | 23rd June 2026
During this week’s PPCChat, experts weighed in on first-party data sharing, examined features that assume access to customer data that many regulated advertisers simply don’t have, and shared successful approaches for dealing with competitors.
