Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it… Read more »
Posts By: Amita
PPCChat | PPC Beyond ROAS: First-Party World, Second-Class Advertiser | 23rd June 2026
During this week’s PPCChat, experts weighed in on first-party data sharing, examined features that assume access to customer data that many regulated advertisers simply don’t have, and shared successful approaches for dealing with competitors.
PPCChat | PPC in 2027: How are we up-skilling ourselves and what AI tools are we loving RIGHT NOW | 16th June 2026
AI is no longer just a future trend in PPC—it’s now a key part of every marketer’s toolkit. In this week’s PPCChat, PPC professionals discussed how they’re building their AI skills, the tools they’re using to understand customer data better, and the platforms that help them create more effective ads in less time.
PPCChat | PPC Summer Vibes 2026 | 9th June 2026
Here’s a screencap from this week’s PPCChat session, where PPC professionals shared the strategies they’re focusing on this summer and discussed the behind-the-scenes account work they’re tackling. The conversation was hosted by Julie F. Bacchini.
Google’s 42 Lead Gen Launches: What Marketers Need to Know in 2026?
Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
