Hosted by Julie F. Bacchini, this week’s session explored the worst takes on running a PPC business—whether freelancing, consulting, or working in-house. Experts were asked to share the most misguided advice they’ve ever heard in digital advertising. And finally, they examined the unhelpful myths around managing clients and stakeholders in the PPC world.
Posts By: Amita
Using Karooya’s Attribution Report for Bulk Bid Updates
Google wins first place among shoppers for their purchase journey. So if you are limiting your advertising efforts to only Amazon, you’re missing out on nearly half of your potential customers. Amazon Attribution helps to bridge that gap. It allows you to measure how your Google Ads drive traffic and sales on Amazon.
PPCChat | What is on Your Mind in PPC This Week? | 11th November 2025
There’s a lot going on in the PPC world right now! With just 17 days left until BFCM, in this week’s PPCChat session, host Julie F. Bacchini gathered insights from industry experts to discuss how their ecommerce campaigns are performing this year — what’s working, what’s changing, and whether they’re experimenting with any new platforms… Read more »
PPCChat | ChatGPT Said… And Other Phrases That Give PPC Pros Hives | 4th November 2025
The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice. Here is the screencap of the entire session, which Julie F. Bacchini hosted
Monthly Roundup | Top PPC News | October 2025
Stay informed with this month’s PPC trends and updates. From important platform shifts to emerging strategies, we’ve gathered the essential insights and takeaways you need to elevate your ad performance.
