Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.
Posts By: Amita
PPCChat | Biggest Changes in PPC in 2025 | 9th December 2025
Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.
PPCChat | Sorting Through AI Hype | 2nd December 2025
AI has become an integral part of every PPC professional’s workflow. It seems like there’s news about AI almost every day, whether in search or within an ad platform. In this week’s PPCChat session, host Julie F. Bacchini discussed the most hyped aspects of AI in PPC, how AI is reshaping the way experts manage… Read more »
Monthly Roundup | Top PPC News | October 2025
Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We’ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.
PPCChat | What is the dumbest take you’ve heard on PPC? | 18th November 2025
Hosted by Julie F. Bacchini, this week’s session explored the worst takes on running a PPC business—whether freelancing, consulting, or working in-house. Experts were asked to share the most misguided advice they’ve ever heard in digital advertising. And finally, they examined the unhelpful myths around managing clients and stakeholders in the PPC world.
