Today’s PPCChat discussion theme was timely, given the numerous changes across PPC platforms. PPC professionals must be prepared to clearly explain these shifts to their clients and stakeholders. Here is the screencap of the entire session hosted by Julie F. Bacchini.
Posts By: Amita
PPCChat | Summertime PPC | 1st July 2025
Summer can bring both challenges and opportunities for PPC professionals. How are things shaping up this season? Are experts seeing any new features? Are they testing anything interesting in their account? These questions and more were explored in this week’s PPCChat session, hosted by Julie F. Bacchini.
Quarterly Roundup | Top PPC News | Q2 2025
This quarterly roundup brings you the important updates from the major ad platforms. We see some major shifts—from smarter targeting options to improved automation tools. Here’s a quick snapshot of what has changed and why it matters for advertisers.
PPCChat | Ad Copy & Ad Creative: The Dynamic Duo You’re Not Using Enough | 24th June 2025
In this week’s PPCChat session, host Duane Brown explored how ad copy and ad creative — the dynamic duo — can support B2B advertisers across various ad platforms, including campaigns for lead generation, local ads, and non-profits.
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
