Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Posts By: Kirti
Weekly PPC News -About Maximize Conversion Bidding Strategy, Using Quality Score Historical Data and more
Bing Ads Editor updated with improved advertiser experience, know which settings to re-evaluate for your remarketing campaign, how the exact match close variant change has impacted the PPC space and more in this week’s PPC News recap
AdWords A/B Testing with Experiments
AdWords A/B testing or split testing helps test and evaluate your campaign with an alternate set of settings. This is possible with AdWords Experiments that lets advertisers make changes without altering the existing campaign.
Improving Competitiveness via Auction Insights Report
Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
Weekly PPC News – Bing Ads Desktop Bid Adjustment Update, Facebook Lookalike Audience and more
Bing Ads updates desktop bid adjustments and announced in market, custom audience (pilot stage), learn about using AdWords Scripts, how the ad rank change (to be rolled out in coming months) is impacting bid estimates, learn about Facebook Lookalike audiences and more in this week’s PPC News recap.
